Burton x Powerleague

Project Type: Social Media Promotion
Date: 2022
Description: Due to my interest in football, when the chance came along to work on Burton’s partnership with Powerleague I was first to put my name forward. The partnership was an opportunity for me to combine my work with my passion for the sport. Due to this I knew that I’d be able to produce a strong body of work that promoted both brands and the event that was due to take place.

I took control of the whole project and flexed my video and animation skills as well as developing my eye for consistent and engaging visual identity. This was my first project within the company where I got to take the lead and manage all details to ensure that the partnership was captivating for the target audience of both brands. The partnerships aim was to entice people to sign up for Powerleague’s World Cup as well as advertise the new Burton Mensware football range.

The bulk of the workload was to produce and edit a series of challenge videos for the Burton team in formats for both Instagram and YouTube. Other aspects that were created include, Press Releases, a Lookbook and Instagram Stories.