London Film & Food Fest.

Project Type: Branding
Date: 2021
Description: The challenge for this project was to brand a new film and food festival, and encourage a target group of your choice to attend. I chose to target teenagers/young adults and thought it would therefore be best to hold the event in Central London. Inspiration for the project came from the branding of the London 2012 Olympics, which was tailored to youths/young adults in order to encourage an uptake in sport over the period of the games. Like the 2012 Olympics, the branding aims to follow quite an urban style, using sharp, squared edges and typefaces. As well as this, I also looked at Ragged Edge, the branding agency’s rebranding of Camden Market. The main promotional imagery for the project takes a slightly different route, combining film and food through warped text to create food items of film names. This was inspired by a recent McDonald’s campaign, in which they used type to create their menu items.