Cereal

Project Type: Branding (One Week Group Brief)
Date: 2020
Description: Create the branding for a brand new subscription box hitting the market. The box is sent out once a month and contains small packets of cereals from all over the world. The aim is to encourage more people to eat breakfast and not forget about it, by making it more interesting and giving more options than normal, store-bought cereal.

Due to only having one week to complete the brief, the group wanted to keep everything very simple, including the name for the subscription box. After deliberation, we settled on the brand name ‘Cereal’. The logic behind this was that it gets straight to the point and cuts out the time for a customer comprehending what the box could contain, essentially it makes it self explanatory. After this, different target markets were chosen by analysing other subscription boxes on the market. Visuals were then created (once again by looking at others on the market) in order to pitch the idea.

*All content shown is what I created as part of the group project*